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Selling products at the hair salon or online?

Purchasing products at the hair salon

“€39.90 for the shampoo? You can get it online for €29.90!” How often have you heard that one? It’s a classic price negotiation, and your hairdresser is trying his absolute best to keep his cool. “That’s true,” he replies—the only thing he can really say without losing his temper. An entirely unnecessary drama over price and value!

Where is the added value?

“So, why should I buy it here?” The question of the century! Here’s the thing: you’re not just buying a bottle of shampoo—you’re getting an entire beauty treatment, complete with a salon session! Or, to put it another way: if your hair were a child, the salon’s hair-care products would be the toy store—and the stylists would be the skilled educators who know exactly how to pick out the best toys!

You’ll receive a personalized hair analysis from your professional, along with tips on how to use the products—and the best part? Two decades of expertise, expertly packed into a small sample of shampoo! And let’s be honest: who would take a taste of a dish at a restaurant and then say, “Thanks, I’ll just go buy this at the supermarket instead”? Anyone who thinks they’ll get the same result by doing that must be out of their mind.

The Online Puzzle Round

But if you prefer to shop online, why not just ask the delivery person how long the shampoo needs to be left on? Get it explained to you by someone who hasn’t the faintest clue about hair care. Sounds ideal, right? We’re talking about hair treatment as if it were some kind of DIY craft project.

So, next question: Why buy a product from a drugstore when you have to do all the research yourself? Spending hours researching before your trip to the store—or trying to study the ingredients on the fly, only to find yourself thinking, “Wait, what was that again?”—versus being whisked away into the absolute pinnacle of hair care by your own personal hair specialist!

The truth about ingredients

And now, let’s talk about those ingredients that so often get a dismissive smile: shampoo sold at your hair salon is specially formulated to meet the needs of YOUR hair. What’s the benefit for you? It’s simple: healthy, shiny hair—and no unpleasant surprises!

When you shop at a hair salon, you have an expert by your side who knows exactly what your hair needs—unlike an online retailer, who has likely never even seen your hair! They also have no idea what you might be doing to your hair (or what hair problems you’re dealing with) while you sit happily in front of your screen at home.

Think about it!

Let’s set the record straight: when you buy from a hair salon, you’re investing in your hair care—backed by professional expertise and personalized advice. When you buy online, you simply receive a product in a box; there are no tailored answers or specific instructions for your individual needs—just an invoice.

So, think carefully about where you invest. The bottle of shampoo you receive from us isn’t just a product—it’s a formula tailored to your hair’s specific needs, guiding it toward shine and health. And always remember: have questions about risks or side effects? Just ask your hairdresser. Or better yet—ask your mail carrier; their expertise in hair care is surely just as well-founded as the latest “hair trend” on TikTok, right?

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Hair color dictionary: customer-hairdresser; hairdresser-customer

Hair colors and coloring techniques

You sit in the barber’s chair, surrounded by shiny scissors, fragrant hairspray, and the soothing sound of blow drying. The hairdresser smiles and asks, “How can I help you?” You think for a moment and say with a firm voice: “I’d like a Vollagé!”

Uh-huh? The hairdresser looks at you like he’s suddenly got spontaneous diarrhea. A full what? He raises an eyebrow and asks, “Excuse me, what do you want?”

“Well, a full Vollagé! So, soft streaks.” “…Do you mean balayage? Or was it foilyage?”

This is where the big misunderstanding begins. Suddenly you feel like a tourist in a foreign country whose words are not understood. Don’t worry, we’ll save your next haircut by breaking down the most important hair color techniques!

Balayage

– Freehand technique: Your hairdresser creates with brush and color cream.
– Soft transitions: The result? Natural-looking highlights that gently reflect the light.
– Naturalness: Perfect for those who want movement in their hair and a touch of sunshine.
– Maintenance required: Requires the right styling routine, otherwise it can quickly look “meh”.

Airtouch technik
Airtouch technik

AirTouch

– Color + Air (Hairdryer): Here, the color is distributed using air – really! Only the shortest hairs remain dark.
– Effect: Ultra soft and elegant.
– Investment: Yes, it takes time and therefore costs a bit more, but the result is worth every penny.

Foilyage

– Balayage + foil: The magic of the foil provides more brightening.
– Power and statement: More bang, less “I am the natural one here”.
– Perfect for anyone who wants to go lighter but doesn’t want classically highlighted hair.

Highlights (classic)

– Foil, structure, control: Here everything is meticulously planned and precisely implemented.
– Smooth & clear: Ideal for a perfect hairline or when the gray returns.
– Solid craftsmanship: No trendy fluff, but solid craftsmanship.

Not every technique suits every head of hair. And none of them will guarantee the perfect look if your idea is “all” there. Come with a concrete idea and tell your professional what you want: How light, how soft, how much effort are you willing to invest? The more you tell your hairdresser, the better the result.

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Clay Blond… how not to do it.

Clay Blond

Social media loves effects. And right now, it loves one thing in particular:

People who tilt their heads back and pour bleach over their heads like thick cement. A little wipe, some back-and-forth smacking – the supposed wow look is done…At least in the video.

This technique may shine on the internet, but in real life, you’ll fail miserably

Sure, it all looks spectacular on the screen. The mass shines, the camera lens dances, and the algorithm cheers. Direct route to the cover!

But reality?

The regrowth looks like a zebra stripe, the lightening is uneven, and the result is hardly practical for everyday life. Not to mention the wasteful product consumption: half the bleach ends up in the towel, on the floor, or trickles slowly down towards the earlobe. Sustainable? Absolutely not.

And that is exactly the core of the problem:

It’s all about more: more show than technique, more consistency than concept, more hair coloring on the floor than in the hair. If you’re celebrating it optically: Congratulations, you have too much money and no idea. If you’re upset about the rough transitions and blotchy textures after four weeks: My condolences.

The clay-blonding trend is not new

Clay products (thick, blonding products based on clay) were originally developed to make freehand techniques like balayage more controlled. So for stylists who know how product volume, departmental technique, and temperature behavior harmonize.

What works differently in professional hands

A professional lightening treatment – whether classic, clay, or high-end technology – includes:

1. Analysis of the original hair: porosity, prior treatments, natural tone level, color history. Without analysis: casino.

2. Precise sections: To ensure even lightening and smooth transitions.

3. Control over product quantity & consistency: Professionals know where clay makes sense and where it doesn’t.

4. Exact exposure time & constant monitoring: Bleaching develops – and must be observed. A lounger and a phone trick won’t do that.

5. Gentle after-treatment & toning: So that the result is not only bright, but also beautiful. Professional lightening is based on technique, knowledge, and experience – not on spectacular camera angles and viral effects.

Professional blonde

SO: Don’t do it like in the video – do it right

If you’re serious about a beautiful, healthy, and sustainable blonde, you shouldn’t just blindly copy trends and slather bleach on your head, but rather find someone who knows what they’re doing.

Social media shows you effects. Professionals deliver results.